There is no right or wrong way to decide which bloggers to work with. You may choose a small blog in a targeted niche because it fits with a certain promotion you are doing. Other times you may be looking to generate as much buzz as possible and be looking for larger blogs. No matter your approach, we all have times where we need some guidance to find the most influential blogs in our target market. Luckily there are several online tools that can help.

Jennifer James wrote an article titled PR Professionals: How to Determine a Mom Blogger’s Influence Without Asking Her that I think is a great overview of the different online tools available.  Don’t be scared away if you’re not a PR professional, anyone considering working with a blogger can use these tips to do their due diligence.

Any resources you use for researching a blog that aren’t listed? Submit a comment and I will add them to this article.